Preferred Suppliers: An Extension of Our Brand

Thank you for your interest in working with Anytime Fitness. Our preferred suppliers are an extension of our brand, and therefore, we are very careful when it comes to selecting companies to add to our list.

Application Process

Can you enhance our business model?

We will invest the time to research your product or service, your company’s background and reputation, and how your offerings can improve the Anytime Fitness experience for our franchisees and members. In return, we ask that you spend the time to understand our business model and follow our procedures for the Preferred Supplier Application Process, outlined below.

*Please Note: We do have a network of already-established preferred supplier relationships, many of which are specific to our brand. With that said, we never know how our current relationships and the needs of our franchise will change, so we are willing to review proposals.

Application process

Step 1: Create a proposal that is specific to Anytime Fitness. You will want to define your competitive advantage. You will also want to outline how your offerings will benefit our franchisees and members. For example, please detail how your product or service will:

  • Enhance our brand and make it more attractive to members or franchisees
  • Improve the workout experience of a member
  • Increase the revenue of a franchisee’s club.
  • Increase the efficiency of a franchisee

Step 2: Submit your proposal to our Commercial and Property Director, Luke Pilkington Amps at

Step 3: The Brand Standard Steering Group meet every other month to review any Change Requests received. If any clarification is needed we will contact you in advance of the meeting, otherwise she will submit the request on your behalf to the group and will then let you know the outcome.

We ask that you please follow this protocol through the entire consideration process. Due to our high volume of calls and email messages, we strongly discourage additional follow up on your part, and we request that you wait for our review panel to contact you. Following this protocol will allow us to give your proposal the time and attention it deserves.

Again, thank you for considering Anytime Fitness.